The treatment of cancer, in most cases, causes hair loss. This moment is very difficult for the patients, as they begin to see themselves sick. Besides that, the hair is a very important element in building the identity of each patient and losing it can be shocking.
To support these women in their healing process, Laço Rosa has the Online Wigs Bank, which provides wigs to patients from all over Brazil, free of charge. In order to help more people with this project, F/Nazca created #SELFESTEEMCODE.
#SELFESTEEMCODE
The action devised by F/Nazca installed an interactive panel at the airports of Curitiba and Ribeirão Preto. In this panel you can contribute to the project and visualize how a donation can make a difference.
How does it work?
By far the panel seems to be a huge bar code but, up close, you can see that it is formed by the names of women, breast cancer patients. Once a donation is made, the code is d and the names are refreshed, as if the queue had moved.
The donation can be made with the application of any bank. Simply point the bar code reader at the code on the dashboard and confirm your donation. That way, you’ll be helping more patients gain access to a wig.
Those who can’t check the installation closely, but want to contribute to the moving of the queue can also donate through the website www.fundacaolasorosa.com/sororidaderosa/ that is very quickly.